The intersection of three powerful factors - capacity, competence, and
confidence, creates implementation intelligence. Unfortunately and more often
that not, organizations as well as product, program, practice, or service providers
fail to assess, develop, monitor and adjust for each of these to determine
whether or not their “solution” will be implemented effectively.
First and foremost, too many assumptions are made.
One very common assumption is either under or over estimating
“change”. Teetering on the obvious, organizations are in constant change
but very few actually have a change management plan or a theory of action for
change. This in part explains why change and “changing” runs the gambit
of emotions, feelings, and experiences not to mention success or failure of
implementation.
Why is this?
Lack of implementation intelligence is my quick and easy but not so
simple to do response. Change management is well documented. As we
have each experienced, there is no linear, predictable, or tried and true path
for change or changing. Yet, there are factors that, if addressed and planned
for, can reduce or minimize the deviation that so often undermines the best of
intentions with implementing “new” or “different”.
Previously I shared a very cursory look at the capacity
factor. In this piece, I will share in a like manner, the competence
factor. As it suggests, competence connotes “an ability to
do something successfully or efficiently”. Words like adequate or
sufficient are associated but lack, I think, the quantitative nature of being
competent. Being competent is where acquired and learned
skills, knowledge, and application collide to produce results or
evidence of competence.
Akin to the difference of an educator being highly qualified
versus being high effective, the designation of highly qualified by its
definition has little to do with the “effect” of the educator.
Rather, it was believed that a college degree, state certification and a
subject matter or grade level test equaled “effective”. We now know that
what constitutes high qualified is just the starting line not the finish line.
We learned that being qualified does not mean being competent
according to my definition. To be competent would require the degree,
certification, and test score producing an “effect” - the “effect”
being learning growth and improvement as a result of instruction.
Many folks get uncomfortable with the term or concept of competent. Let me dispel one association many make with the
antithesis of competent – incompetent. When we are learning to do
something for the first time we are incompetent. It doesn’t mean we are
unintelligent it means we have not acquired the skills, knowledge, or
application to successfully and efficiently use, do, employ, or etc.
whatever it is we’re learning.
Competent as it relates to the implementation of product, program,
practice, or service is similar. When
an organization is learning “new” they
are incompetent. Shifting from
incompetent to competent does not have to be complicated.
Central to the shift is learning if, and to what extent, the
organization has a change management strategy or theory of action? Have they used it successfully in a previous
implementation? If yes, how? If no, do they know why it didn’t work? What
did they learn?
This is not about the company’s theory of action or change management
system. Rather it is the organization
that is implementing that is of paramount importance.
How pervasive within the organization is the awareness and
understanding of the “what”, “why” of the new product, practice, program or
service?
Lastly let me suggest that seldom do organizations authentically and
transparently change what they know to change what they do. Asking, “What must the organization ‘un’
learn or suspend to learn something new?” will provoke different thinking – a
first step in learning.
To increase the likelihood of implementation success begins with
understanding myriad assumptions about individual and organizational competence.
When it comes to implementation intelligence the commitment to recognize,
assess, and plan for competence is critical.